Active Projects
BeefTwin - £1.2M
Project to leverage AI and digital twin technology to improve efficiency, reduce environmental impact, and bolster food security.
Funding Body: UK Research and Innovation
Project Collaborators: Kinnordy Estate, Goodbeef Index, NTU Home Farm, University of Sheffield, University of Exeter, Nottingham Business School, The Centre for Business & Industry Transformation









Blue Zone Training - £300K
Project to promote cross-sectoral collaboration, increase co-creation of research and clarity of ideas and technologies through the transfer of people.
Funding Body: Biotechnology and Biological Sciences Research Council
Project Collaborators: University Industry Innovation Network, University of Leicester, Northumbria University, Nottingham Business School, The Centre for Business & Industry Transformation








AI Supply Chain KTP - £225K
Project to enable supply chain visibility, predictability, and demand-driven forecasts using AI technologies.
Funding Body: Innovate UK
Project Collaborators: Barberboss, Nottingham Business School, The Centre for Business & Industry Transformation, CBIT Venture Builder






MOSMOP - £160K
Project to shift sustainability from a cost centre to a profit driver, identifying business models that align environmental impact with profitability.
Funding Body: British Council
Project Collaborators: Shanghai Jiao Tong University, CEIBS, Think ESG, Nottingham Business School, The Centre for Business & Industry Transformation





