CBIT Research Group
Our experienced research group is dedicated to uncovering practical solutions in our ever evolving business landscape.
Total Research Funded
£
0
M
Funded Projects Since 2023
0
3 Star Papers
5
Keynote Talks
0
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Research Areas
The CBIT team has built a track record in accelerating disruptive technologies and creating applied research that benefits the wider society.
Our key research activities are in the fields of:
Digital Economy
Research Focus: Digital economies driven by Personal Data (owned by individuals) and PrivTech.
Business Transformation & New Business Models
Research Focus: Achieving better sustainability and moving towards Net Zero.
Circular Economy
Research focus: Open Innovation, platform thinking, transformative value propositions, servitisation, public procurement, dynamic capabilities, absorptive capacity, resource orchestration, relational rents
B2B Platforms
Research Focus: Competence mapping (region and/or sector) driving business collaboration, business cloud, and business benchmarking.
Impact of Technologies on Business Models, Economic Models, and Society
Research Focus: Technology advancement in data science, IoT, Machine Learning, Artificial Intelligence, and personal data.
Transformative Methodologies for Businesses and Their Stakeholders in The Value Constellation
Research Focus: Using the lens of system theory, service ecosystem, computational ontology, and knowledge representation.
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How Can We Help STEAM Researchers?
From empowering your bids to maximising your impact — our support grows with your ambition.
We Can Empower
Bid-Active Researchers
- Interdisciplinary Methodology
- STEAM output to TBL Impact
- Commercialisation & Business Models
- Venture Building for Continuity
- Industry Partner Match-Funding
We Can Lead
Early-stage Researches
- Personal Data Economy & Agentic AI
- Digital Economy & Business Models
- Venture Building (Global)
- AI for Business (Education & KX)
- Regional Business Cloud
We Can Maximise
Impact-Ready Projects
- STEAM Commercialisation
- Venture Building (Global)
- Regional Business Cloud
- AI for Business (Education & KX)
Research Offerings
Research
The CBIT research team specializes in commercialized research for practical application. Contact us to see how we can collaborate on research, grants, bid writing, and other opportunities.
Hardware
All of our hardware is owned by CBIT and is available to be signed out on an at-will basis. Our hardware is mostly focused around recording, measuring, and tracking for research.
Mobile Data Lab
The Mobile Data Lab is our own custom data-base and matching system that can be utilised for market research, grant matching, and other competency based uses.
Publications
2025
| Year | Title | Source Title | Type | Links | Authors |
|---|---|---|---|---|---|
| 2025 | Exploring the Transformative UK AI-Powered project BeefTwin | Association for Project Management | Media/Web report | Learn More | FG, XM |
| 2025 | Revolutionising Beef Farming: The Role of AI and Digital Twin Technology in Sustainable Agriculture | Fleischwirtschaft international | Media/Web report | Learn More | FG, XM, LM |
| 2025 | Ecosystem Evolution during Digital Transformation’ has been accepted as a Working Paper Presentation presentation at the conference | Frontiers in Service 2025 | Conference Publication | FG, XM | |
| 2025 | The Future of Work: How Entrepreneurship Can Thrive in an AI-Driven Economy | entrepreneur.com | Media/Web report | Learn More | XM |
| 2025 | Leveraging AI to reshape SME supply chains: From product-centric to competence-centric models. | EurOMA | Conference Publication | FG, XM, ZF | |
| 2025 | Bridging gaps: Exploring institutional voids and supply chain capabilities for electric vehicle initiatives in developing economies. | EurOMA | Conference Publication | FG, XM | |
| 2025 | Steel Industry ESG White Paper | RongXuESG | Media/Web report | XM,FG,JC,JLW | |
| 2025 | Beauty Industry ESG White Paper | RongXuESG | Media/Web report | XM,FG,JC,JLW | |
| 2025 | Home Appliance Industry ESG Whitepaper | RongXuESG | Media/Web report | XM,FG,JC,JLW |
2024
| Year | Title | Source Title | Type | Links | Authors |
|---|---|---|---|---|---|
| 2024 | Unpacking Digital Transformation: Identifying key enablers, transition stages and digital archetypes | Technological Forecasting and Social Change | Journal Publication | Learn More | FG, DC, XM |
| 2024 | Towards integrative multi‐stakeholder responsibility for net zero in e‐waste: A systematic literature review | Business Strategy & the Environment | Journal Publication | Learn More | FG, DC |
| 2024 | Examining the effects of technology–organization–environment framework on operational performance through supply chain integration of the firm | Benchmarking: An International Journal | Journal Publication | Learn More | FG |
| 2024 | Empowering SMEs: Harnessing Collaborative Capability Marketplaces and AI for Supply Chain Transformation | INFORMS | Conference Publication | FG, XM, ZF | |
| 2024 | Founder CEOs’ Traditional Value Imprint and Green Innovation in Family Firms | AoM | Conference Publication | XM | |
| 2024 | More Sustainable and More Profitable Business Model Innovation | BAM | Conference Publication | FG, XM, SS | |
| 2024 | Green Innovation and Carbon Neutrality: Supply Chain Approach | BAM | Conference Publication | FG, XM | |
| 2024 | ESG Whitepaper for the New Energy Industry | RongXuESG | media/web report | XM,FG,JC,JLW | |
| 2024 | ESG Whitepaper for the Pharmaceutical Industry | RongXuESG | media/web report | XM,FG,JC,JLW | |
| 2024 | ESG Whitepaper for the Chemical Manufacturing Industry | RongXuESG | media/web report | XM,FG,JC,JLW |
2023
| Year | Title | Source Title | Type | Links | Authors |
|---|---|---|---|---|---|
| 2023 | Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet | European Journal of Marketing | Journal Publication | Learn More | XM, DC, Maureen Meadows, |
| 2023 | On exploring pose estimation as an auxiliary learning task for visible–infrared person re-identification | Neurocomputing | Journal Publication | Learn More | XM & Yunqi Miao , Nianchang Huang, Xiao Ma, Qiang Zhang, Jungong Han d |
| 2023 | Visualising personal data flows: insights from a case study of booking. Com | International Conference on Advanced Information Systems Engineering | Conference Publication | H Yuan, M Boakes, X Ma, D Cao, S Li | |
| 2023 | More Sustainable and More Profitable Business Model Innovation | British Academy of Management | Conference Publication | FG, DC, XM | |
| 2023 | Making beef farming supply chains sustainable: unearthing the role of cognitive digital twins | British Academy of Management | Conference Publication | FG, DC, XM | |
| 2023 | Manufacturing as a Service: Building customised manufacturing supply chains on demand | Frontiers in Service 2023 | Conference Publication | XM JB |
Publications
Funding Projects
Ongoing
| Project | Project Briefing | Funder Link | CBIT Leads | Status | CTA |
|---|---|---|---|---|---|
| BeefTwin - AI Powered Digital Twin for Beef Farming Value Chains | This project is proposed to radically transform how beef is farmed in the UK, through: reduced GHG emissions per kg protein produced; increased beef farming productivity; higher beef quality and improved animal welfare. Thus, the proposal establishes an exemplary approach and activates the transition for the UK to reduced beef production. | Learn More | XM, FG | Awarded | Connect with Us |
| MOSMOP - More Sustaianble and Profitable Business Models | A team of world-leading experts in business transformation is teaming up to empower environmental, social and governance (ESG) driven businesses to thrive more by making sustainability even more profitable through a global project funded by the British Council. | Learn More | XM, SS, FG | Awarded | Connect with Us |
| AI KTP - Elite Capital | To develop customised management systems using innovative Artificial Intelligence based tools. This will underpin a resilient supply chain to meet growing but erratic demand from key customers, enabling the launch of new products and entry of new markets. | GI, JB, XM | Awarded | Connect with Us | |
| Train the Trainer - Empowering Technology Transfer Professionals for Thailand and UK | Train the Trainer - Empowering Technology Transfer Professionals for Thailand and UK. And STEAM Founder Program: Enhancing Interdisciplinary approaches to address complex problems. | GI, XM | Awarded | Connect with Us | |
| The Blue Zone Consortium - Biological Science Founders Program | The aim of our new Blue Zone Consortium FTMA is to promote cross-sectoral collaboration, increase co-creation of research and clarity of ideas and technologies through the transfer of people. Our objectives will upskill researchers and technical professionals right from early career stages by exposure to new ways of thinking and environments | Learn More | GI, XM | Awarded | Connect with Us |
| SME Engagement with Regional Procurement | Co-creating a digital platform to support construction SMEs across the East Midlands in navigating public procurement. Through a series of regional co-creation symposiums, we’re working directly with businesses to identify real-world barriers and develop practical, tailored solutions that make the public tender process more accessible and SME-friendly. | SS, ZF | Awarded | Connect with Us |
Previous
| Project | Project Briefing | Funder Link | CBIT Leads | Status | CTA |
|---|---|---|---|---|---|
| PriVELT | Privacy-aware personal data management and Value Enhancement for Leisure Travellers (PriVELT) PriVELT aims to develop an innovative user-centric and privacy-aware digital platform that will empower leisure travellers to better manage the sharing of their personal data with travel service providers and other entities and foster new business opportunities for the travel and tourism industry through encouraging better (more transparent and effective) usage of travellers' data. | Learn More | XM, JB | Delivered | Connect with Us |
| MyMaskFit | The masks will be the first fully custom-fitted, reusable, filtering face piece (FFP) masks made to this standard in the UK. | Learn More | XM JB GI | Delivered | Connect with Us |
| Marketplaces Data Building - High Value Manufacturing Catapult | Marketplaces Data Building - High Value Manufacturing Catapult | XM JB GI | Delivered | Connect with Us | |
| WMG Accelerator | The accelerator is a combination of resources from the High Value Manufacturing catapult and WMG – the University of Warwick, supporting early stage businesses with MVP (minimum viable products) to further develop a product/service for market success. | Learn More | XM JB GI | Delivered | Connect with Us |
| DROPS | Dynamic, Real time, On-demand Personalisation for Scaling (DROPS). we will co-create the technology with future end users of ThingsSpace (publishers, SMEs, designers of personalized digital products) and end users of personalised e-books (teachers, parents, children). This multi-stakeholder approach will allow us to ensure that the aspired values of e-books (for learning and privacy) are aligned with the economic models used to monetise this technology and the technical platform that delivers it. The code for ThingsSpace will be open source in order to allow other researchers and commercial parties to transfer our project findings to the diverse domains that digital personalisation is currently used, e.g. Finance, HealthCare, Social Media. | Learn More | XM | Delivered | Connect with Us |
| KET4CP | Pan-European Access for man. SME on tech. services for clean production through a Network of premier KET Technology Centres with one stop shop access incl. EEN and discourse with policy makers on RIS3 | Learn More | XM JB GI | Delivered | Connect with Us |
| FAIR-SPACE | The research will merge the best available off-the-shelf hardware and software solutions with trail-blazing innovations and new standards and frameworks, aiming at the development of a constellation of space robotics prototypes and tools. This aims to accelerate the prototyping of autonomous systems in a scalable way, where the innovations and methodologies developed can be rapidly spun out for wide adoption in the space sector worldwide. | Learn More | XM JB GI | Delivered | Connect with Us |
| Accept | Addressing Cybersecurity and Cybercrime via a co-Evolutionary aPproach to reducing human-relaTed risks | Learn More | XM | Delivered | Connect with Us |
| ConTriVE | Control and Trust as Moderating Mechanisms in addressing Vulnerability for the Design of Business and Economic Models (ConTriVE) | Learn More | XM | Delivered | Connect with Us |
| CUDEL | China EUrope Digital Economy Laboratory (CUDEL) | XM JB | Delivered | Connect with Us | |
| HARRIET | Smart Me versus Smart Things: The Development of a Personal Resource Planning (PRP) System through Human Interactions with Data Enabled by the IoT | Learn More | XM | Delivered | Connect with Us |
| HAT | Home Hub-of-all-Things (HAT) as Platform for Multi-sided Market powered by Internet-of-Things: Opportunities for New Economic & Business Model | Learn More | XM | Delivered | Connect with Us |
| NEMODE | Digital Economy 'New Economic Models' Network+ | Learn More | XM | Delivered | Connect with Us |
| Inspires | Innovative Networks Supporting People Who Investigate Research Environments and Spaces | Learn More | XM JB | Delivered | Connect with Us |
| IMAGINE | Innovative End-to-end Management of Dynamic Manufacturing Networks | Learn More | XM JB | Delivered | Connect with Us |
| IIPSI | The International Institute for Product and Service Innovation | XM JB | Delivered | Connect with Us | |
| SPIRES | Designing Effective Research Spaces Sandpit: SPIRES- Supporting People Investigating Research Environments and Spaces | Learn More | XM JB | Delivered | Connect with Us |
| CCM-Incubator | Collaborative Commercial Marketplace and Virtual Incubator demonstrator Commonwealth Secretariat and World Bank | XM JB | Delivered | Connect with Us | |
| CCM-STFC | An intelligent method to automatically match interdisciplinary research grants with research groups’ capability. | XM JB | Delivered | Connect with Us | |
| MediGate | Next Generation Healthcare - MediGate | Learn More | XM JB | Delivered | Connect with Us |
| WMCCM | West Midlands Collaborative Commerce Marketplace (WMCCM) | XM JB | Delivered | Connect with Us | |
| PLASTEAM | Competitive research and innovation for the European plastics processing supply chain (PLASTEAM) | Learn More | XM JB | Delivered | Connect with Us |
CBIT Research Team
No Results Found